Experience

  • Editorial / Content Director, Crunchyroll (Sony) [9/2020-11/2023]

    • Directs 50+ team members across 8 languages for Crunchyroll’s award-winning editorial platform creating multimedia content on the world’s largest anime streaming service.

    • Ideated, mapped, and launched global rebrand of Crunchyroll News, overseeing UI/UX restructure, SEO migration, CMS rebuild, and cross-functional go-to-market strategy.

    • Acquired and merged Editorial team from top competitor Funimation post-Sony acquisition.

    • Leads simulcast quarterly content strategies and public-facing marketing funnels for each content season including Suzume (Golden Globe nomination), boosting new user acquisition 29-57% QoQ and subscription trials 7-16% QoQ for 5 consecutive quarters.

    • Secured influencer partnerships and interviews from largest industry names including Hololive, Junji Ito, Makoto Shinkai, Aimer, Mamoru Oshii, and N.K. Jemisin.

    • Scaled INTL teams targeting 7 growth regions to boost non-English readership by 54%, video views by 107%, and free trial/DTP sign-ups 118% YoY.

    • Renegotiated 40+ contracts, hired key editors in LATAM + EMEA, negotiated FTE conversion for key managers.

    • Redesigned Editorial workflow to intake and globally scale 360 marketing campaigns.                                                               

  • Creative Services Manager, Samsung Bixby [September 2016–Current]

    • Lead creative manager and character creator for Samsung’s artificial intelligence Bixby, debuted internationally with Galaxy S8.

    • Directs three AI creative teams across the US to direct editorial strategy and research. Directs Bixby’s humor, tone, and responses for pop culture after researching real user markets.

    • Leads meetings with stakeholders in South Korea, India, and the US for character creation, international development, metrics reporting, and quality assurance

  • Editorial Manager, American Musical and Dramatic Academy [July 2015–May 2016]

    • CLIO-nominated writer and editor of entertainment magazine articles, marketing scripts, blogs, and advertorials. Crafted national email campaigns for 40,000+ readership.

    • Directed and crafted Spanish ads and landing pages, increasing conversions by 10.25%.

    • Tripled magazine content for 50,000+ international readership.

  • Content Manager, Sky Zone Franchise Group [Contract] [May 2015–July 2015]

    • Managed internal and international network communications, including technology updates, marketing campaigns, email pushes, biweekly newsletters, and branding.

    • Led and managed all internal departments for creating a network-wide operations manual, working with the CEO and heads of Marketing, Operations, Finance, and HR to rewrite, brand, and format manual for international distribution.

  • Editor, Editor World LLC [June 2014–June 2017]

    • Edited magazine articles, blogs, economic reports, technical writing, Ph.D. dissertations, ESL, fiction novels, academic articles, and personal statements within strict deadlines.

    • Achieved 4.95/5 stars (300+ ratings) with 350+ projects completed at www.editorworld.com.

  • Writing and Editing Instructor, OSU Athletics [Aug. 2014–April 2015]

    • Instructed university student-athletes in English Composition and Spanish Language under NCAA union through the OSU Student-Athlete Support Services Office.

    • Provided in-depth guidance on the various stages of the writing and editing process, including formulate, draft, and copy edit their own academic papers, projects, and presentations.

  • Entertainment Writer, Buck That! A Cappella [Sept. 2013–April 2015]

    • Composed humorous biographies for NBC's The Sing-Off Tour, the International Competition for Collegiate A Cappella, the National Aca-Convention, Chicago SINGStrong, and more.

    • Increased Facebook likes by 114%. Increased group networking by connecting to professional and collegiate groups through increased social media presence.

  • Digital News Editor, GigaOM [Summer 2011]

    • Copy edited and reviewed news articles on new technology out of Silicon Valley, including mobile, cleantech, cloud computing, NFC, and social media.

    • Organized preparations for two tech conferences, created content bundles for specific technology categories and led a team of experts in their respective fields for media design.

  • Writing Instructor, UCLA Academic Peer Learning Lab [Sept. 2010–June 2013]

    • Instructed UCLA students in advanced writing composition, ESL, Spanish language and literature, globalization economics, music theory, art history, and Scandinavian literature.

  • Entertainment News Writer, UCLA Daily Bruin [Sept. 2009–June 2011]

    • Wrote, edited, and researched engaging articles for the Arts & Entertainment section of the UCLA Daily Bruin, one of the top rated collegiate newspapers in the nation.

 
 

Education

  • Master of Arts, English; The Ohio State University

    • Graduate Fellowship

  • Bachelor of Arts, English, Minor Spanish; UCLA

    • Cum Laude, Dean’s Honor List, Phi Beta Kappa

 
 

Tech & Software: MS Office Suite; WordPress; PC; Mac; Robohead; JIRA; Clarizen; HTML; 80+ WPM; Concur; ADP; Mixpanel; Amplitude; Looker; SQL, Tableau; JIRA; WordPress; Storyblok; CMS Platforms; Wrike; Concur; Miro; Figma; Slack; Teams; Zoom; Photoshop

 
 

Languages: English (fluent); Spanish (speaking); Latin (reading); Middle English (reading); Anglo-Saxon (reading); French (basic)

 
 

Skills: Writing/Editing/Journalism; Artificial Intelligence; Content Management; Artificial Intelligence (AI); Public Speaking; Comedic Content; Campaign Creation; AP, Chicago, MLA, AMA; Social Media; SEO; Editorial; Content Strategy; B2B; B2C; Digital Marketing; Editing; Copywriting; Content Curation; Product Management; Leadership; Social Media; Public Speaking